The World’s First Store Visitor and Purchase Analysis Service Using Data from Automatic Door Sensors

Optex Co., Ltd. (Headquarters: Otsu City, Shiga Prefecture, President & CEO: Toru Kamimura, hereinafter “Optex”) is proud to announce the launch of the world’s first* store visitor and purchase analysis service that uses data acquired through OMNICITY—Optex’s proprietary information acquisition and sharing platform based on the company’s lineup of automatic door sensors with built-in beacon support—together with Store360 Insight, provided by Tangerine Inc. (Headquarters: Minato Ward, Tokyo, CEO: Kiyoto Hirai, hereinafter “Tangerine”).

Conventional solutions for analyzing the flow of visitors in a store require AI cameras and other expensive equipment. By incorporating visitor flow data acquired by OMNICITY, Store360 Insight provides real-time analysis of the relationships between essential indicator data for sales promotion operations, such as the number of store visitors, visitor rates, and purchase rates, and currently implemented measures. This allows for increased effectiveness of sales promotions while also keeping costs low.

• The world's first method to utilize the detection information of automatic door sensors and the transmission function of beacons for real-time store visit analysis. Based on prior art search.In-company research by OPTEX

OMNICITY’s information-sharing functionality also allows for quick implementation of measures for improvement based on analysis results, for example, by providing coupons and advertisements designed specifically for store visitors. Taking advantage of its 55% share of the automatic door sensor market in Japan (at some 2 million locations) and 30% of the overseas market, Optex hopes to work together with Tangerine to introduce this service to retailers, restaurants, and commercial facilities throughout Japan in addition to expanding into overseas markets in North America, Europe, and Asia through similar collaborative schemes.

Tangerine’s CEO, Kiyoto Hirai, introduced this innovative system at Beyond 2022—a conference organized by ThoughtSpot, an analytics and BI platform provider, held in Las Vegas, Nevada, USA, from May 9 to 12, 2022—in a session titled “Transforming Legacy Retailers into Data-Driven Organizations.”

Tangerine’s Store360 Insight is a data analysis platform that uses automatic AI analysis functions along with offline data such as in-store flow rates, number of store visitors, and in-store stay duration. This data is integrated with master data such as purchases and membership data to improve store environments and enable better on-the-spot customer service without no waiting time for analysis.

Introduced in 2021, OMNICITY is Optex’s platform that turns facility and store entrances into information transmission media. OMNICITY uses automatic door sensors with built-in beacon functionality to communicate with the smartphones of visitors to support business-specific digital transformation of information, including by issuing ads or coupons for promotional activities and enabling automatic check-in at hotels and hospitals.
The visitor flow data detected by automatic door sensors can also be used for store visitor analysis and other marketing purposes.

Click here for more information about the service.(Japanese)

Tangerine helps provide added value to locations to not only enrich the visitor experience but also help further business growth through visualization of actual behavioral data. Through its site-specific Store360 analysis system that provides insight into store policies, store visitors, and purchases, the company helps retailers and restaurants improve sales promotion activities by harnessing the power of digital transformation.

https://tangerine.io/